Don’t Skip This

I Chosen as a Spotify Best Practice

Cabify launched Envíos, its new delivery service. To show how easy it was to send things, instead of interrupting people’s routines - we decided to join them. Using Spotify data, we created personalized branded content inspired by the playlists they were already listening to, with fun facts raging from gaming to fitness.

Envíos stopped sounding like an ad and became part of the playlist.
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Cabify lanzaba Envíos, su nuevo servicio de entregas. Así que, en lugar de interrumpir las rutinas de las personas, decidimos sumarnos a ellas. Directo a sus oídos. Usando data de Spotify, creamos anuncios personalizados con fun facts, desde fitness hasta gaming, basados en las playlists que ya escuchaban. Envíos pasó de sonar como un anuncio a sentirse como parte del playlist.

FITNESS

You know you can now send things with Cabify Deliveries?

And did you know that laughing a hundred times is the equivalent of fifteen minutes of exercise?

And that your heart rate adapts to the rhythm of whatever you’re listening to. Or that you get injured less when you win.

But what you definitely didn’t know… is that while I was telling you all this, I just sent a package.

(SFX: trunk door closing)

Cabify Deliveries.