Contradictions.
We realized that the same politicians who wanted to kick Cabify and other ride-hailing apps)out of Barcelona were the ones using them to get to and from the Ministry. A billboard in the heart of Madrid and a message in Barcelona aimed straight at the Minister. The rest is history.
—
Nos dimos cuenta de que los mismos políticos que querían expulsar a las apps de ride-hailing de Barcelona eran quienes usaban Cabify para ir y venir del Ministerio. Una valla publicitaria en pleno corazón de Madrid y un mensaje en Barcelona dirigido directamente al Ministro. El resto es historia.
-The campaign that reached the Ministry and drove 18m downloads in one day-
ES
The same politicians who don’t want you using ride-hailing apps have taken 5.437* Cabify trips.
*Trips from and to the Transport Ministry.
EN
*The same politicians who don't want you to use TVC have made 5.437* trips in Cabify. Trips made to/from the Ministry of Transport in 2022.
+18M
people reached
+18K
app downloads
Idea & Creative Copywriting: Verónica De Guzmán/ Jose López
Art Direction: Alejandro García
DC: Jose López
