Contradictions.

-The campaign that reached the Ministry and drove 18m downloads in one day-

We realized that the same politicians who wanted to kick Cabify and other ride-hailing apps)out of Barcelona were the ones using them to get to and from the Ministry. A billboard in the heart of Madrid and a message in Barcelona aimed straight at the Minister. The rest is history.

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Nos dimos cuenta de que los mismos políticos que querían expulsar a las apps de ride-hailing de Barcelona eran quienes usaban Cabify para ir y venir del Ministerio. Una valla publicitaria en pleno corazón de Madrid y un mensaje en Barcelona dirigido directamente al Ministro. El resto es historia.